Meet Our Team

Headshot of a Boise online marketing expert with light blonde hair, a beard, blue eyes, wearing a denim jacket and a gray shirt, smiling against a plain brown background.

Meet Collin

Co-founder and lead marketing strategist at Wild Wire Media, Collin Abel brings over a decade of experience in online marketing, SEO, and small business growth. Having developed and implemented SEO and digital marketing strategies for more than 100 businesses, Collin understands firsthand what works, and what wastes time, in today’s ever-changing digital landscape.

His background includes serving as Creative Director at a non-profit, working with other successful marketing agencies, owning multiple small businesses, and providing hands-on business consulting. This diverse experience gives him a practical, results-driven approach to marketing. From helping businesses rank on Google to providing marketing solutions for agencies, Collin is passionate about empowering entrepreneurs to succeed online without the inflated price tags or empty promises so common in the industry.

A woman Boise online marketer with wavy brown hair and green eyes smiling at the camera, wearing a brown jacket and a dark blue zippered vest.

Meet Mel

Co-founder and creative director of Wild Wire Media, Carmella Abel brings deep expertise in brand development, content creation, and strategic marketing. She has helped launch and scale successful brands including an online equestrian brand with over 230,000 YouTube subscribers.

Mel’s creative skill set spans web design, photography and videography, podcasting, and the practical application of AI tools in marketing workflows. In addition to her work with small businesses, she has led successful non-profit and local election campaigns, bringing a unique understanding of how to craft messages that resonate with audiences.

At Wild Wire Media, Mel is focused on helping businesses tell their story through compelling visuals and content—always with a clear eye on strategy and measurable results.

About Wild Wire Media

Founded in January 2020 by Collin and Mel Abel, Wild Wire Media was created with one simple goal: to help small businesses grow online—without the inflated costs or empty promises that often come with digital marketing services.

After years of hands-on experience in SEO, digital marketing, and running their own businesses, Collin and Carmella saw a clear need: too many local businesses were paying premium rates for generic marketing strategies that failed to deliver real results. Wild Wire Media was built to change that.

Today, we provide affordable, results-driven digital marketing services designed specifically for small businesses and personal brands. From SEO and social media marketing to photography, videography, AI integration, and more, our streamlined processes allow us to maximize your marketing impact while keeping overhead low.

We focus on what works—getting your business in front of the people actively searching for your services, building authentic engagement, and driving leads that convert.

Our Commitment to You

At Wild Wire Media, we view our clients as partners. We understand the challenges small businesses face, because we’ve been there ourselves. That’s why we’re committed to delivering practical strategies, transparent reporting, and personalized support to help your business thrive.

Whether you need full-service marketing or just the tools and training to handle it in-house, we’re here to help you grow—authentically and sustainably.